Tricel Group Partners with Xylem and Acquires Lowara Distribution Ireland
Dublin, 1st July 2025
Tricel, the market leader in water storage and pumping solutions across the UK and Ireland, is pleased to announce a strategic partnership with Xylem, a global water technology leader. As part of this partnership, Tricel has acquired Lowara Distribution Ireland and will now serve as the exclusive distributor of Lowara products in the Republic of Ireland.
This collaboration is designed to strengthen Tricel’s technical capabilities, expand its service network, and improve product availability for both commercial and domestic customers throughout Ireland.
Under the terms of the agreement, Tricel will work closely with Xylem’s engineering, sales, and support teams to deliver the full range of Lowara products. This joint approach ensures a seamless customer experience—from project specification and ongoing service.
“This partnership with Xylem represents a pivotal moment for Tricel,” said Mike Stack, Chief Executive Officer of Tricel. “By combining our engineering expertise with Xylem’s distribution strength and the renowned Lowara brand, we will deliver a more comprehensive portfolio and enhanced technical support to customers of all scales across Ireland.”
Richard Swinburne of Xylem added:
“Following a strategic review, and in line with our commitment to delivering exceptional service, Xylem has partnered with Tricel Group, who have acquired Lowara Distribution Ireland. Tricel is a well-established, trusted partner known for their customer-centric approach, strong technical support, and reliable service. We are confident this transition will enhance the customer experience by providing faster response times, improved access to local expertise, and continued availability of the high-quality products our customers rely on.”
Richard Keegan, Operations Manager at Lowara Distribution Ireland, also shared his perspective:
“We are excited to be part of the Tricel Group. Our team looks forward to leveraging Tricel’s market presence and delivering Lowara’s energy-efficient pumps and systems through their established channels. Customers will benefit from improved project collaboration and a unified support framework.”
Both Tricel and Xylem Ireland will continue to operate under their established brands. Customers should continue placing orders through their usual contacts, and all existing supply arrangements remain unchanged.
For further information, please contact:
Tricel Media Relations
Julianna Allen
Head of Marketing, Tricel Group
T: +353 87 9098938
Key Contact Information:
Richard Keegan, Operations Manager
Lowara Distribution Ireland
T: +353 (87) 1232772